GeoMarketing releases Purchasing Power Germany 2006

Germany, 8 October 2006: GfK Purchasing Power has been issued since 1937. It is used for assessing consumer potential in Germany and beyond. Companies from all branches of trade rely on purchasing power data for evaluating turnover, optimizing sales territories, planning new locations or budgeting marketing campaigns.

The GfK Purchasing Power for Germany is approximately 17.631 Euro per inhabitant in 2006. There are considerable differences between East and West regions, Bavaria and Saxony, inner city areas and rural areas or Berlin and Munich. Purchasing Power data is calculated from the sum of all net income in a region. Thus, it measures the consumer potential of the residents of that area.

GfK GeoMarketing shows a survey map of the purchasing power in Germany on the level of counties (Stadt- und Landkreise). The purchasing power data is displayed as index value per inhabitant. The national average has the index value of 100.

GfK Purchasing Power helps calculate regional potential. Thus, it is suitable for all companies who sell either directly or indirectly to end consumers. Sales generated from higher-value durable and non-durable consumer goods, travel, services, real estate, leisure activities, new car purchases etc. are directly dependent on the level of buying power and the population’s disposable income.

- GfK GeoMarketing
GfK GeoMarketing a providers of GeoMarketing services in Europe deals in areas including: Consulting, Market data, Digital Maps, RegioGraph and DISTRICT. GfK GeoMarketing was formed in 2006 by the merger of GfK MACON, GfK Prisma and GfK Regionalforschung and is a part of the international GfK network.

Source : http://www.gfk-geomarketing.com/