deCarta Selected by loopt to Optimize User Experience

California, USA, 26 March 2007: deCarta, a supplier of software platforms and services for the Location-Based Services (LBS) industry, today announced it was selected by the innovative mobile social networking provider loopt to provide high-quality mapping for the company’s popular mobile friend finder service.

Through its innovative blend of maps, GPS technology, and user interaction features, loopt has delivered a unique social mapping service for the users. With loopt, users can alert, locate and check the status of friends on a map; geo-tag favorite hang-outs or places of interest; organize social events on the fly; and much more. High-quality maps that allow smooth panning around a city are inherent to the service’s engaging user interface and overall experience.

“Our success depends on being able to consistently provide subscribers with the most user-friendly experience possible, so map quality, accuracy, performance and scalability means everything,” said Sam Altman, Founder of loopt. “With deCarta, we can confidently focus our resources on adding additional application features for the subscriber and not have to worry about whether the underlying platform will meet our needs as we grow.”

To achieve the quality and scalability of mapping service capabilities loopt required, the company turned to the deCarta Drill Down Server™ (DDS); the same underlying gold-standard technology broadly deployed by such leading Internet, wireless and navigation solution providers as Google, Ask.com, Verizon and Sprint. This high-volume geospatial software platform offers unparalleled speed, flexibility and scalability in embedding maps, geocoding, multi-point routing, proximity search and more for today’s location-enabled mobile, Internet, and other applications with high user volume.

source: http://www.directionsmag.com