Marketing Automation Solution

CDC Software, a wholly owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software applications and business services, announced today the launch of CDC MarketFirst GeoAnalytics, a set of analytical tools that help marketers better understand their customers and prospects and achieve higher response rates from their e-marketing campaigns.

Developed in partnership with Linxoft Solutions, CDC MarketFirst GeoAnalytics uses a GIS to display data from the CDC MarketFirst database on a map. This visual representation displays information geographically, making it easier to profile customers and prospects. It can visually answer questions related to location, proximity, conditions, trends, and patterns. Marketers can then use this data to plan more effective campaigns in CDC MarketFirst and target them to segments they want to reach.

CDC MarketFirst GeoAnalytics leverages CDC MarketFirst data, enabling marketers to quickly realize the tangible benefits of visualization and spatial analysis of business activities by drilling down into source data on the interactive map. The patterns revealed from this visual analysis help lead marketers to increased cross-sell and up-sell opportunities.

CDC MarketFirst GeoAnalytics allows marketers to evaluate customers and prospects using a variety of demographic points, including: age, population, income, neighborhood, sites or properties, revenue, number of employees, and industry and then plot these data points on a virtual GIS map. CDC MarketFirst is then used to focus marketing campaigns on the regions that provide the biggest return.

"Our MarketFirst applications for multi-channel marketing automation are delivering significant, measured benefits for many household name companies," said Eric Musser, president and CEO of CDC Software.

Source : http://www.crm2day.com