Demographic Research with ESRIs 2007 Community Sourcebook Products

ESRI today announced the release of its 2007 Sourcebook products, the soft-cover Community Sourcebook of ZIP Code Demographics and Community Sourcebook of County Demographics and the Community Sourcebook America with ArcReader CD-ROM. Information in the 2007 Sourcebook products includes ESRIs 2007/2012 demographic updates and projections for data variables such as population, age distribution, and income. Spending potential indexes are also included for 20 categories such as financial services, home improvement, entertainment, home furnishings, apparel, automotive aftermarket, health insurance, pets, and pet supplies.

The comprehensive information in ESRIs 2007 Sourcebook products represents the newest, most accurate results derived from ESRIs unique demographic data methodologies, says Catherine Spisszak , data product manager. For more than 20 years, ESRIs Sourcebook products have been the definitive reference tools that companies, government agencies, universities, and nonprofit organizations use to make critical business decisions.

Community Sourcebook of ZIP Code Demographics includes reference information such as the top Community Tapestry segments for each U.S. ZIP Code, demographic and spending potential data, and a directory of nonresidential ZIP Codes. Community Sourcebook of County Demographics contains demographic and spending potential data for every U.S. county along with summary data for each Designated Market Area and Core Based Statistical Area.

Sourcebook America with ArcReader combines demographic data from Community Sourcebook of ZIP Code Demographics and Community Sourcebook of County Demographics with query, sort, and report software into one convenient CD-ROM. The ArcReader map display software included in this edition enables users to easily view, explore, display, and print maps. For more refined research and analysis, Community Sourcebook America is also available with optional data at the census tract and place geography levels for all of the ZIP Code and county variables along with Community Tapestry segmentation data for every U.S. census tract.

For more information about ESRIs Community Sourcebook products, call 800-292-2224 or visit www.esri.com/sourcebooks.